Janus has suspended publication and is unlikely to ever publish a print edition again. The last copy which came out earlier this year lost money and that was the end as far as the publisher was concerned. The outfit may turn out the odd special edition from time to time, but to all intents and purposes, Janus is dead.
This is all a far cry from the 1970s when Janus rode supreme with a monthly print run of at least 10,000 copies. Today the magazine prints about 1,000 and cannot make money on even that small amount. What killed the brand was an inability to move with the times. Photo-stories that seemed so cutting edge thirty years ago now seem staged and artificial. People buy a DVD and watch genuine CP action from any number of producers who are located all over the world. If Janus had moved on-line a decade ago, perhaps by creating a members' site, then today the brand might still reign supreme.
As it is Janus is now merely a memory of what once was and which can never come again.
2 comments:
They had the best known CP brand name of all, but got complacent - took money out and didn't invest.
The same old British story of incompetent management
As you say, an early, interactive embrace of the net - if they didn't want to go it alone a partnership with Shadow Lane would have made good business sense and added the massive North American market - should have seen them corner the high quality end. Now it's too late and their lack of vision and innovation has proved terminal. Pathetic.
What you say about Janus Publications is true Uncle Nick. At one time it might have been classified as the world's prime publication of the spanking world. Yes, whenever I was in London it was probably my first stop. Yes, I fingered lovingly those glossy magazines, of spanking pleasure. But the world moves on, such as the coming of the 'spanking internet' which we all now adhere to.Yes time marches on, what will the next few years, offer the ever increaseing 'spanking community'.
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